Mother Tongue is a mom magazine for the now. It takes a non-traditional lens to what it means to be a mother through a variety of stories and experiences.
I led the creative direction for the launch of Mother Tongue, partnering closely with the founders to build a visual identity that could carry the same point of view as the editorial itself.
I developed the brand's visual identity from the ground up, defining the logo, typography, art direction, and overall visual language for the launch publication. The resulting system was designed to feel editorial and expressive, with enough flexibility to hold a wide range of stories, voices, and perspectives.
The creative direction intentionally pushed against the polished, predictable conventions often associated with motherhood. Instead, the visual world embraced tension, personality, intimacy, and contradiction—reflecting the complexity of the subject itself.
The result is a publication with a distinct visual point of view: thoughtful, provocative, and impossible to mistake for a traditional parenting magazine.
EDITORS: MELISSA GOLDSTEIN + NATALIA RACHLIN
PHOTOS: MAGDALENA WOSINSKA, RACHELLE DEROUIN
